Bridgestone Americas' corporate family (BSA) traces its roots to the establishment of The Firestone Tire & Rubber Company in August 1900. It was then that 31-year-old Harvey S. Firestone (1868-1938) started tire production with 12 employees in Akron, Ohio.

On the other side of the globe in 1931, Shojiro Ishibashi (1885-1976) created Bridgestone Tire Company Ltd. (later renamed Bridgestone Corporation). He fashioned the company name by reversing the English translation of his own: "Ishibashi," which literally means "stone bridge" in Japanese.

Bridgestone Corporation purchased Firestone in 1988 for $2.6 billion, transforming the companies' combined operations into the world's largest tire and rubber company. The operations in the Americas were renamed Bridgestone/Firestone, Inc. (BFS) and became the largest subsidiary of Bridgestone. As part of its integration with Bridgestone's existing U.S. operations, Bridgestone/Firestone moved its headquarters from Akron to Nashville in 1992.

In an effort to enhance its core business units and to address its customers' needs and wants, the company today does business in the Americas under a holding company structure in which Bridgestone Americas, Inc. (BSAM) owns several operating units and subsidiaries.

  • Bridgestone Americas Tire Operations, LLC, the successor to BFS, is part of a larger business unit also known as Bridgestone Americas Tire Operations (BATO). Reporting into this business unit are the company's Latin American tire operations, the U.S. and Canadian consumer tire businesses and the U.S. and Canadian commercial tire businesses. These businesses include tire manufacturing and wholesale and original equipment sales operations across a broad line of products, including consumer, commercial truck and bus, agricultural, and off road tires. Product development and research related to these businesses are also conducted by BATO. BATO sells tires for passenger, light truck, truck, bus, off road, motorcycle, agricultural and kart applications through a variety of different outlets, including independent dealers, discount retailers, warehouse clubs and stores owned by Bridgestone Retail Operations, LLC (BSRO), a sister company to Bridgestone Americas Tire Operations, LLC. In addition, through its Bridgestone Bandag Tire Solutions (BBTS) unit, retreading customers have access to industry-leading research and development, manufacturing, marketing and sales expertise, providing them with a total tire solution.
  • Bridgestone Retail Operations, LLC (BSRO), consists of a family of more than 2,000 company-owned vehicle service and tire locations across the United States, including Firestone Complete Auto Care?, Tires Plus?, ExpertTire? and Wheel Works? store locations. Credit First National Association and Firestone Complete Fleet Care? operations are also part of BSRO.
  • Firestone Diversified Products, LLC (FSDP) consists of building and industrial products, natural rubber, and industrial fibers and textiles businesses.
  • BSAM has international manufacturing and sales subsidiaries located in Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico, and Venezuela, with additional sales representation throughout Latin America and the Caribbean. The Latin American Tire division is part of BATO, and the companies that are part of the Latin American Tire division are direct subsidiaries of BSAM. BSAM also has a manufacturing facility and sales subsidiary in Canada.

Today, Bridgestone Americas consists of an international family of enterprises with 53 production facilities and 52,000 teammates throughout the Americas.

A Technological Leader

The Bridgestone family of companies, which include Bridgestone Americas, is a world leader in tire and related technologies. The collective entities utilize the tri-polar research and development centers in Tokyo, Akron and Rome to produce advanced tire technologies for products that meet consumers' needs. Bridgestone Americas operates world-class proving grounds in Ft. Stockton, Texas; São Pedro, Brazil; and Acuña, Mexico.

In many cases, the race track is the company's test center. Bridgestone companies' participation in Formula One and IndyCar Series racing benefits their technology as well. From the race track, to the interstate, to the street where people live, the knowledge gained in developing their race tires makes everyone a winner.

Quality Products

Tires are the largest part of Bridgestone Americas' business, accounting for approximately 70 percent of annual revenues. BATO develops, manufactures and markets tires for almost every kind of vehicle. In fact, the company sells more than 8,000 different types and sizes of tires - from a 13-foot-tall giant radial for earthmoving equipment to a kart tire that stands only 10 inches high.

In addition to tires, BSA is also engaged in retreading operations throughout the Western Hemisphere, and is recognized internationally for producing a variety of quality products, including building and industrial materials, natural rubber, and industrial fibers and textiles.

Today, 47 Bridgestone Americas facilities are certified to internationally recognized quality and environmental system requirements; new facilities are certified within two years of construction or acquisition. All facilities work every day to continuously enhance their operations, resulting in continuous enhancements to the products they manufacture.

Community Involvement

Bridgestone Americas is committed to being a good corporate citizen nationally, regionally and especially in the communities where BSA has manufacturing plants, sales facilities, retail locations and offices.

Since 1952, the Bridgestone Americas Trust Fund has supported charitable and philanthropic endeavors in three major categories: education, the welfare of children, and environment and conservation. This annual, multi-million dollar effort has provided innumerable benefits. Bridgestone Americas adheres to the Bridgestone Way, the global Bridgestone group's corporate philosophy to build not just better products, but better communities.


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